Posts Tagged ‘Martha Stewart Living Omnimedia Inc.’
Martha Stewart, The Prelude
June 18th, 2012 | Rachel
While I was living in New York, I twice had the privilege of sitting in the studio audience for the taping of The Martha Stewart Show. The inaugural visit was thanks to my friend Harmony, who was one of the few people I knew who actually took advantage of the many cool (and free!) talk shows filmed in the city. Although I did sit on the front row for a filming of the Colbert Report and got to give Stephen Colbert a high five (twice!), I regret never witnessing a filming of The Daily Show or Saturday Night Live.
The special guest that first visit to The Martha Stewart Show was, disappointingly, Rachael Ray. There was a time in my life when I watched more than a few episodes of 30 Minute Meals, but after Rachael Ray ran out of ideas and started recycling her old recipes with added cheese, cut-up hot dogs and/or cans of chili, I lost interest. Rachael Ray’s appearance on The Martha Stewart Show felt a little forced and not once did she look up and acknowledge the audience cheering for her (the announcer, after her segment: “Alright everyone, give it up for Rachael Ray! …there she goes! …Rachael R–and she’s gone” as she made a beeline for the door).
Martha Stewart, on the other hand, was very gracious both times I attended. She welcomed everyone herself and then stayed afterward to answer questions from the audience. At one point, the producers pulled her away to film some blurbs, and she turned back to the audience and said, “I would prefer to stay out here and keep talking to you all about your gardening questions, but my producers need me to record some [whatever the official word was]. Thank you for coming.”
Maybe it was just a well-executed act, but it felt sincere to me.
That’s Harmony on the lower right corner, with me beside her
As a result of that first visit, I was added to the email list, and a few months later I received an email looking for audience members for a future episode. As a part of the ticket request, you have to write about the person you would like to take with you. This is how I ended up going with Harmony the first time (thank you Harmony!). For my special guest, I wrote about another lawyer-turned-baker friend of mine. It was accepted, and Melissa and I got on the list.
For my second experience at The Martha Stewart Show, I was determined to sit as closer or closer than I did when I was with Harmony. The key is to wear solid bright colors, which they love for the cameras, and to arrive early.
I agonized over how early to arrive. The email said to arrive by 12:30pm for the 2pm show. I didn’t want to take any chances, so I arrived at 9am. Even then I was worried I was going to be beat by hoards of Martha Stewart devotees. When I arrived outside the studio, I had to triple-check that I was in the right location because there wasn’t a soul in sight. In fact, I awkwardly waited outside the studio by myself for over two hours before the next person showed up.
The awkwardness paid off, and Melissa and I were the first ones in the door!
First ticket of the day!
We were seated front and center, five feet from Martha Stewart.
Martha Stewart answering audience questions after the filming of her show
The special guest that day was Tori Spelling, who was very cute despite her six-inch heels and looking extremely nervous when the cameras weren’t rolling. As one of our audience gifts, we received Tori Spelling’s ridiculous children’s book about a little girl who was so rich she couldn’t get along with any of her not-rich classmates and was ultimately saved by an also-rich little boy.
At the end of the show, as expected, the time came for Martha to answer some audience questions. My hand was in the air as soon as she had the microphone in her hand. Martha (!!!) asked for my question. Since the episode that day was all about apples, I asked her why the caramel on my caramel apples always sank to the bottom and how could I get it to coat evenly. Martha (!!!) said it all depended on my caramel recipe and asked which one I was using. I shamefully admitted that I had only made caramel apples with store-bought caramel candies. Martha clucked her tongue and shook her finger. “You can’t cheat,” she said, and recommended trying the recipe in her food magazine that month.
So, now you all know. I’ve been called out by Martha Stewart herself for cutting corners on my caramel apples.
I have been trying to determine exactly when my appreciation for Martha Stewart began. The customer service person at Martha Stewart Living says my oldest order dates back to 2007, but I have a faint memory of moving a box of MSL magazines out of my last college apartment, which would have been at least 2004 or 2005. I’ve kept every issue, so as soon as I track down that first box, this mystery can be solved.
My appreciation for Martha Stewart extends much broader than just her as a person. I respect and admire her for creating the modern domestic entertaining market. I am in awe of the empire she has built on her very consistent philosophy that homemaking is beautiful and worthwhile. While researching Martha Stewart Living Omnimedia, Inc., I came across this statement:
We are leaders, not followers. We are teachers, not preachers. We innovate and invent, we don’t copy or repeat. We strive to surprise, delight and inspire.
I’ll save my full Ode To Martha for another entry, so I’ll conclude by saying I find a lot of inspiration for my own entrepreneurial pursuits in those of Martha Stewart. Before she became the Ultimate Domestic Goddess, she was a model, a real estate agent, a stock broker, and caterer. It makes me feel pretty good about already being on my second career. It also makes me very excited about the possibilities to come.
